11-14 November 2018 in the Fair Center of Vicenza

Hidden persuaders in the world of food 2015

Marketing techniques and consumers behaviour

Cognitive illusion and consumers behaviour.

Perception has a foundamental importancein determining the choice of the consumer throw a specific products, by judging it more or less good.

Why in a restaurant the “Been Soup" is less ordered then the “Grandmas been soup”? Understanding what are the mechanism that influences the consumer's choices and how to use them better in your business throw the percettive and behavioral marketing is very important. 

This is the theme that will be ecplained by Gianmarco Terracciano from Sapori di Marketing.

The meeting is on Wednesday  17 November from 11 to 12, in seminary roomPavilion 7

Percettive and behaviural marketing
How to use mechanism of marketing to guide the choices of consumers

Links List 2015


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